Description
Executive Director / General Manager – WFSU Public Media
WFSU Public Media (WFSU) is looking for an Executive Director/General Manager to serve as the organization’s chief executive, responsible for operations, sustainability, and strategic growth. As part of Florida State University, this leader sets the vision for a dynamic public media organization serving North Florida, South Georgia, and statewide audiences. This role provides enterprise-wide leadership across all public broadcast and non-broadcast media operations, leading WFSU through transformation—expanding digital content, strengthening revenue, and ensuring long-term operational, financial, and regulatory sustainability.
Strategic Leadership & Vision
- Set and execute a forward-looking strategic vision aligned with WFSU’s mission and long-term sustainability.
- Lead organizational transformation, including digital expansion, audience growth, and innovation.
- Identify and implement new opportunities for growth, impact, and revenue generation.
- Translate strategy into actionable initiatives that align operations, content, and financial performance.
Financial & Operational Management
- Oversee an ~$8M operating budget and ensure long-term financial health and sustainability.
- Lead strategic resource allocation across core operations and growth priorities.
- Direct long-range financial and operational planning across media infrastructure.
- Navigate funding challenges and evolving cost structures with strong financial acumen.
Fundraising & Revenue Development
- Partner with development leadership to build and scale a comprehensive fundraising strategy.
- Personally engage in major gift cultivation and donor relationships.
- Drive diversification of revenue streams across membership, underwriting, philanthropy, and digital.
- Build sustainable, growth-oriented funding models.
Content & Media Leadership
- Oversee high-quality, cross-platform content across broadcast, digital, and emerging media.
- Ensure journalistic integrity and uphold public media standards.
- Expand audience reach through compelling storytelling and engagement strategies.
- Provide leadership across all media platforms, including television, radio, and statewide services.
For a comprehensive overview of the role’s key responsibilities and qualifications, please click the link below and refer to the Position Details tab.
Compensation: Salary Range: $150,000 - $180,000 based on experience and qualifications. This position includes comprehensive benefits.
Location: Tallahassee, Florida.
DRiWaterstone is proud to lead this search on behalf of the WFSU Public Media. For more information on how to apply, please visit: https://driwaterstonehc.com/position/wfsu-public-media/.
Requirements
Ideal Candidate:
The ideal candidate is a seasoned, mission-driven executive with leadership and fundraising experience in media, nonprofit, or similarly complex organizations. This individual brings a strong balance of strategic vision and operational execution, with the ability to lead large, multi-functional teams, drive sustainable growth, and navigate change in a dynamic environment.
They are an entrepreneurial and collaborative leader who understands the evolving media landscape and is passionate about the role public media plays in serving communities.
- Master’s degree preferred; Bachelor’s degree required; Master’s with 5+ years, or Bachelor’s with 7+ years of relevant experience in media, communications, or marketing.
- Minimum 8 years of senior management experience.
- Proven experience leading an organization, division, or complex function.
- Understanding of broadcasting, digital media, streaming, podcasts, and emerging platforms.
- Knowledge of public media’s mission, structure, and community role.
- Experience working with content, production, or creative teams preferred.
