Description
Assistant Director of Advancement Communications and Donor Relations
FLSA Classification
Full-time Exempt
Reports to
Vice President for Institutional Advancement and Communications
Job Description
Summary/objective
The assistant director of advancement communications and donor relations is a member of Randolph College’s Institutional Advancement team and oversees communications in support of engagement, recognition and fundraising across multiple constituencies, with an emphasis on donors, volunteers, and alumni relations.
The assistant director leads the development and execution of comprehensive communication strategies for IA including the production of accurate, high-quality deliverables including marketing, solicitation, stewardship, and engagement materials that accelerate engagement and giving using print, digital, and social platforms.
The assistant director demonstrates the ability to effectively harness multichannel communications; produce persuasive content; manage short and long-term projects; collaborate successfully with colleagues and stakeholders; meet goals and deadlines; and ensure the accuracy of all advancement communications. Position includes managerial responsibility along with measurement and optimization.
Overall, this position operates with a high degree of autonomy and professional judgment and is expected to make decisions that materially impact fundraising performance, donor engagement, and institutional reputation.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Develop and implement a comprehensive, tiered strategy stewarding College donors at all giving levels including reports, donor societies, individual stewardship plans, bespoke donor recognition opportunities, correspondence with donors, events, and other mechanisms that demonstrate the impact of donor contributions. Exercises independent judgment in determining stewardship approaches and messaging priorities.
Implement and manage an IA-wide system and communications calendar to coordinate the development and distribution of content and materials for our constituents, donors, prospects, and alumni. This includes eMarketing, social media, and segmentation plans.
Define metrics and methodologies for measuring the effectiveness of communications initiatives. Assess the success of campaigns and strategies and make data-driven recommendations for improvement.
Oversee communications for alumni events and meetings including print/digital invitations/reminders, programs, remarks, signage, marketing and meeting materials, and follow-up communications; serve as point of contact for post-event alumni and donor event photography/video.
Collaborate with the vice president for institutional advancement and communications, office of college relations, director of development and director of alumnae and alumni to develop and articulate a case for support and investment for funding needs. The assistant director is responsible for writing and translating content into functional materials for fundraising, including proposals, brochures, appeals, social media, and web content management.
Serve as a liaison with outside communications partners such as direct mail vendors and consultants.
Lead project management of the honor roll, fund reporting, develop messaging strategies, identify stories for inclusion, and provide feedback on drafts.
Serve as a liaison with the office of college relations to coordinate targeted publications, website content, messaging, and branding to reach and engage constituents to achieve advancement goals.
Hire, train, evaluate, and supervise students and staff.
Stay abreast of initiatives and activities at the school to provide content ideas for fundraising, engagement, and stewardship projects.
Coordinate efforts with members of the administration and faculty as needed to advance the goals of the department and the mission of the College, including email users' group.
Serve on College and Institutional Advancement Committees as needed.
Assume other responsibilities as assigned.
Competencies
Excellent organizational, persuasive, oral, and written communication skills.
Clear understanding and appreciation of the mission, goals, and objectives of Randolph College and ability to translate this into creative and successful fundraising strategies.
Excellent proofreading skills with precise attention to detail.
Demonstrated ability to handle sensitive and confidential information is essential.
Supervisory responsibilities
Donor Relations Coordinator, student workers, and volunteers
Work environment
Person typically works in an office environment.
Physical demands
May lift 10/15 pounds in the office and heavier weights during events and travel; may walk and bend in the performance of job functions.
Travel required
Occasional travel with some required evening and weekend work.
Required education and experience
Bachelor’s degree is required in marketing, communications, or a related area.
Demonstrated supervision and management skills. Ability to work in a team-based environment and direct and motivate staff and volunteers.
Demonstrated success in developing and executing strategic advancement communications materials.
Strong computer software skills including MS Office, Excel, PowerPoint, Canva, CRM, eMarketing and mass communications platforms, social media competencies, mass texting, and networked information systems.
Highly motivated team player with strong interpersonal skills and the capacity to thrive in an intellectually rigorous and complex environment.
Excellent organizational, written, and oral communication skills, with the ability to articulate the needs, interests, and accomplishments of Randolph to diverse audiences.
Ability to work independently, assuming responsibility, prioritizing tasks, and carrying out duties with minimal supervision.
Preferred education and experience
Proven experience in higher education or nonprofit settings, and/or experience working with alumni and donors.
Familiarity with Randolph College.
Three-five years of direct work experience.
Additional eligibility requirements
Availability and willingness to work flexible hours, including evenings and weekends.
Work authorization/security clearance requirements
Affirmative Action/EEO statement
Randolph College is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, gender, sexual orientation, sex (including pregnancy), gender identity, gender expression, sexual orientation, national origin, age, disability, genetic information, marital status, veteran status, political beliefs, or any other classification protected by applicable law. This policy applies to all terms and conditions of employment, including but not limited to hiring, promotion, termination, placement, transfer, layoff, recall, compensation, and training.
Other duties
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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